Videology's Q4 2017 TV & Video Market Report Finds Connected TV Ad Requests Have Nearly Tripled Since 2015
Videology - a leading software provider for converged TV and video advertising - today released its Q4 2017 U.S. TV & Video Market At-A-Glance report.
According to the report, since 2015 there has been a 175% increase in the amount of ad requests for Connected TV in the Videology platform. Impressions have skyrocketed as well: the report found that the amount of impressions running exclusively on Connected TV grew 230% from last quarter.
Advertisers employed a range of targeting...