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Verizon is putting shopping at the heart of its media business

Jun 24, 2019 - CNN

HONG KONG (CNN Business) -- Six months ago, Verizon declared that its media brands were virtually worthless. Now it's trying to reinvent the business under a new name, with a plan to turn readers into online shoppers.

Guru Gowrappan, a former Alibaba executive who took the helm as Verizon Media's CEO nine months ago, wants to diversify revenue so that ad sales, subscriptions and transactions are roughly equal in size five years from now.

His teams have recently launched a bunch of ...