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Valassis Research: Gen Z - Chasing and Redefining Value in Multiple Ways; New Data Illuminates Fresh Opportunities as Behaviors Shift

Jul 29, 2020 - Business Wire

Valassis , a Vericast business and the leader in marketing technology and consumer engagement, today released its annual Consumer Intel Report, " Chasing Value: The Mind of the Modern Shopper ." The annual report examines responses from more than 2,000 U.S. consumers in two separate surveys, notinghow their shopping patterns and purchasing decisions have changed within specific categories including food, household goods and health & beauty care products amid the COVID-19 pandemic. The findings p...