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Valassis Research: Coupons and Discounts Appeal Far Beyond Savings; Consumers Chase Deals to Feel Smarter & Even Buy Fun Things or Experiences

Oct 01, 2020 - Business Wire

Valassis , a Vericast business and the leader in marketing technology and consumer engagement, shares additional proprietary research stemming from its annual Consumer Intel Report , illuminating the impact of promotional messages on consumer behavior, enticing consumers to change behavior, as well as shoppers' perception of "value."

While marketers historically used promotions to influence consumer purchases, Valassis research reveals that consumers respond to marketing messages beyond sa...