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Underdog Snack: Winning Champion of Super Bowl; Salty snacks are a 21 billion dollar category in the United States. Frito-Lay has been the dynasty for decades, with a staggering 92% brand awareness and 50% household penetration. It is quite challenging to

Jan 16, 2020 - PR Newswire
Partnership Announcement

PR Newswire

LOS ANGELES, Jan. 16, 2020 /PRNewswire-PRWeb/ -- Super Bowl Sunday is America's second-largest food consumption day, with an astonishing 90% of people planning to have a variety of "junk food" style snacks on hand. For decades, salty snack bowls have been dominated by the Goliath of snack foods, Frito-Lay. This year is no different. As an official Super Bowl Sponsor, Frito-Lay, announces they are making a considerable effort to bring Cheetos and Doritos back to the Super Bowl ...