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TVs That Find An Audience For Your Data

Jul 05, 2018 - The New York Times

The growing concern over online data and user privacy has been focused on tech giants like Facebook and devices like smartphones. But people's data is also increasingly being vacuumed right out of their living rooms via their televisions, sometimes without their knowledge.

In recent years, data companies have harnessed new technology to immediately identify what people are watching on internet-connected TVs, then using that information to send targeted advertisements to other devices in th...