Toba Capital LLC invested in SmartZip Analytics, Inc.

Mar 14, 2017
Background Information
SmartZip Analytics, Inc. provides predictive marketing solutions for the real estate industry. Its SmartTargeting solution, helps agents land more listings by identifying and targeting the homeowners most likely to sell in any neighborhood across the U.S. The company was founded by Frank Richards in 2008 and is headquartered in Pleasanton, CA.
Toba Capital is a team with twice the per capita operating experience of traditional VCs, investing in the markets we know firsthand: business applications and IT & internet infrastructure. Our background enables us to provide portfolio companies with unique operational support. We know what it takes to build a billion dollar software company and have seen both sides of over a hundred investments and M&A transactions. Our diligence process is a collaborative exploration of three major variables: your team, traction, and our opportunity to add value. We will never have a ‘standard’ investment profile; for businesses with transformative potential we believe that one size fits less than none.