To IP or not to IP, that is the question

Nov 03, 2016 - TechCrunch
Mergers and Acquisitions
 The rise and fall of Pokémon GO begs us to ask many questions regarding how to launch a game to position it for success. One specific question it raises is whether branded intellectual property is something game makers should consider prior to launch. Branded IP is one of the most time-tested ways to launch games that go on to become immensely popular. Read More