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To Attract Under-Represented Student Groups, Colleges Should Consider Personal Letters and Texts

Feb 11, 2016 - PR Newswire

 Minority, first-generation, and low-income students are more likely than their counterparts to find personal letters and texts helpful in choosing a school, according to a national survey of 8,515 college-bound high school students released today by Royall & Company, a division of EAB.

More than half of minority, first-generation, and low-income students reported finding personal letters helpful - up to a 14 percentage point increase over Caucasian, non-first-generation, and high-income ...