TikTok taps Mediaocean to expand ad sales: 'Market the way consumers consume'

Sep 15, 2021 - The Drum
Mergers and Acquisitions

TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals. 

The software firm, which manages $200bn in annualized media spend, has today opened up the sale of TikTok inventory for brands via an API. In the software, TikTok inventory will be up against other closed ecosystems like Amazon, Facebook, and Twitter. It enables advertisers to build and manage audiences, creatives, and bids in real-time.