The Viacom CBS Merger Could Dim Netflix’s Rising Star

Aug 13, 2019 - Fortune

Can two old fogies of the media landscape reunite and grow, as the market rapidly consolidates and moves online? That’s the plan of the soon-to-be chair of a combined CBS and Viacom, Shari Redstone and her CEO Bob Bakish, who currently heads Viacom.

CBS, which first created and spun off Viacom in 1971, agreed on Tuesday to reunite with with its former production unit in a planned $12 billion deal. The combined entity will control everything from the CBS broadcast network to cable channe...