The secret formula for storytelling at speed and scale

Nov 23, 2020 - The Drum

Watch the 'Storytelling at speed and scale' digital panel on demand.

Authenticity, emotion, simplicity, a human connection, relevance and the right platform are essential elements of the secret formula for storytelling at speed and scale, according to a panel of experts at The Drum Digital Summit, hosted in partnership with Shutterstock.

In a year where speed and scale have been of the essence in marketing, less has proven to be more when it comes to storytelling. Not only do brands ...