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Telstra loses appeal against Optus ads of payphones sinking into desert

Jan 02, 2019 - ICT Monitor Worldwide

Telstra has failed in another attempt to stop its rival Singtel Optus from running advertisements showing Telstra`s phone boxes sinking in the desert after a court threw out its case.

As part of the in-house designed marketing, Optus used the results of a December 2017 P3 Mobile Benchmarking report - measuring networks for their speed and coverage - to publicise that it was ranked number one, alongside the phrase "Empires end. That`s what they do."

The advertisements have seen the tw...