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Survey: Nearly One Third of Consumers Have Been Swayed by Social Influencers to Purchase a Product or Service

Dec 14, 2017 - Business Wire

Social influencers increasingly have greater impact on consumer brand awareness and purchase considerations, as 31 percent of consumers across the U.S. and Europe said they have purchased a product or service based on a social influencer post. This finding came from the new " Psychology of Following " survey, commissioned by Olapic and conducted by CITE Research. The survey polled 4,000 active social media consumers ages 16-61, across the U.S., U.K., France and Germany, to better understand the ...