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Store Brands Could Change the Game in Retail and CPG Investing, Says CBX Branding Veteran; Competitive dynamics are shifting as more retailers and manufacturers fully commit to supporting owned brands, Todd Maute tells analysts at investment conference.

Jan 16, 2020 - PR Newswire
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PR Newswire

 Investors should pay close attention to the potential for store brands to create new winners and losers in retail and CPG, advised Todd Maute, a partner at brand strategy and design agencyCBX, during a recent analyst conference organized byStifel Financial Corp. 

"We're seeing a shift toward truly brand-led strategies, as opposed to merely securing a place along the spectrum of 'good,' 'better' or 'best' relative to competing products at shelf," he told an audience of ...