Spotify: You can listen to all the music for free—but you’re the real product

Mar 21, 2017 - Quartz

Spotify is increasingly owning up to its power.

At the Advertising Week Europe conference yesterday, the company’s VP of “global partner solutions,” Danielle Lee, spoke to a number of brands about the emerging-marketing opportunities coming out of audio data. “On social, you curate your social-media feed to create a picture of yourself, but music is about participating in your most vulnerable moments,” Lee said. She revealed just how closely Spotify tracks its users:

While ...