Spotify aims to turn podcast fans into podcast creators with ‘Create podcast’ test

Aug 29, 2019 - TechCrunch

Spotify is testing a new ‘Create podcast’ feature that shows up atop a user’s list of their subscribed podcasts in the app interface, as first uncovered by Jane Manchung Wong (@wongmjane) (via Engadget). The button then provides a takeover promotion directing users to download Anchor, the podcast creation app that Spotify acquired in February.

This is yet another example of the investment that Spotify is making in podcasts – both their consumption and their ...