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Sonobi to Work with Facebook on Latest Header Bidding Integration

Mar 22, 2017 - PR Newswire

 Sonobi, a provider of header-based technology for people-based media transactions, is officially announcing an integration with Facebook's Audience Network. Through this integration, publishers will gain an additional source of premium, unique demand.

Header bidding provides publishers with a holistic view of demand, enabling greater yield without sacrificing user experience. Facebook and Sonobi are committed to ensuring header-based technology promotes a fair and equitable market, whil...