Small businesses are seeing the biggest shift in how we shop since the Great Depression. Here's how entrepreneurs can reach the morally minded, Instagram-oriented customer.
Star Tribune via Getty Images / Contributor
Over the past several months, Tal Zvi Nathanel has noticed customers adopting a different mindset when they shop in-person and online at his New York City retail store and art gallery, Showfields.
Located in Manhattan's Lower East Side neighborhood with a second store in Miami, another crucial Showfields location is on customers' smartphones, where they can walk through the front doors, browse curated collections of beauty...