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Simon-Kucher & PartnersCommentary: The Secret behind Apple's New Strategy

Apr 11, 2019 - Business Wire

Apple's long-awaited entry into subscription video has drawn a sharply critical response. It's true that the timing is odd: Rumors are swirling that another giant, YouTube, is about to exit the very same space Apple is poised to enter. It's also true that the lineup of celebrities onstage at the Steve Jobs Auditorium - Steven Spielberg! Jennifer Aniston! Oprah! Big Bird! -- seem designed to impress your dad rather than the Brooklyn twenty-somethings caught spontaneously dancing in company advert...