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Shop Direct posts Christmas sales rise as it rebrands as Very

Jan 16, 2020 - The Daily Telegraph (London)

THE boss of www.Very.co.uk and   www.Littlewoods.com said the parent company was on a firm financial footing as it posted higher Christmas sales.

Earlier this week the company rebranded from Shop Direct to The Very Group. The group's sales rose 2.5pc for the seven weeks to Dec 27, thanks to LOL dolls - a popular brand of toys - and clothes. Revenues were flat year on year, offset by Littlewoods, as the management team focuses on Very.

Sales at Very were up 6.1pc, with a 9.6...