Powered by

Sequential Brands Group and The Michaels Companies Announce New Partnership for Martha Stewart Crafts„¢ Brand

Mar 02, 2017 - GlobeNewswire

NEW YORK, March 02, 2017 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) ("Sequential" or the "Company") and The Michaels Companies, Inc. (Nasdaq:MIK), North America's largest arts and crafts company, announced today a new, multi-year partnership for the Martha Stewart CraftsTM brand. Under the new agreement, Martha Stewart Crafts will be conceived and designed by Martha Stewart and exclusively manufactured and distributed through Michaels' premier wholesaler Darice.