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Sep 12, 2014 - Tampa Bay Times

A simple, silly, out-of- the-box revenue opportunity, the ALS Ice Bucket Challenge, sure put the fun into giving money for a serious cause. Rarely is philanthropy as astonishingly successful as all those millions of video dumper donors inciting others to fund a cure for Lou Gehrig's disease.

Bucket by bucket, the social media phenomenon raised more than $110 million.

Will Doubtfire Face, the pie-in-the-face challenge inspired by the late Robin Williams' movieMrs. Doubtfire, do as w...