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Salesforce Ventures Invests $300M in Automattic, Oracle Releases CX Unity, More

Sep 21, 2019 - ICT Monitor Worldwide
Mergers and Acquisitions-Investments-Product Launch

Salesforce shook up the web content management (WCM) world this week with a $300 million investment into Automattic, the company behind WordPress, the world's most popular WCM with more than 27 million live websites. This was a Series D round, and Salesforce Ventures the CRM giant's corporate investment arm owned the entire round. It puts Automattic at a valuation of $3 billion.

Salesforce has long had a WCM gap in its digital experience software offerings. Though the move does not indic...