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Rubicon Project Implements Standardized Common ID With The Trade Desk

Mar 05, 2019 - Business Wire

Rubicon Project (NYSE: RUBI), a global exchange for advertising, today announced that it has implemented The Trade Desk's unified ID solution onto their digital advertising exchange. The unified ID solution allows for increased coverage, more relevant advertising and faster load times, which benefit all parties from advertisers to consumers. This joint effort and implementation aim to improve match rates and identity resolution outside of walled gardens.

Adoption of the free unified ID sol...