Powered by

RRD Launches Cloud Direct by RRD(TM) to Help Omnichannel Marketers Integrate Online and Offline Personalization

Jan 17, 2019 - Business Wire

R.R. Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced the launch of Cloud Direct by RRD, a trigger-based direct marketing application - housed within Salesforce Marketing Cloud - that improves targeting and extends the Marketing Cloud platform by fully integrating digital and direct mail channels.

Available within Journey Builder, Marketing Cloud's cross-channel customer engagement solu...