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Rocket Fuel boosts data management business

Aug 06, 2014 - The Deal Pipeline
Mergers and Acquisitions

Redwood City, Calif.-based Rocket Fuel Inc. has agreed to buy [x+1] Inc., a move that will help the advertising technology company keep pace with its peers as it adds software-as-a-service technologies and extends its customer reach to larger media buyers.

Rocket Fuel will pay New York-based [x+1] $100 million in cash and about 5.4 million shares of Rocket Fuel common stock, implying an enterprise value of approximately $230 million, the companies said after the close of regular trading o...