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RETAIL THERAPY : Alley up

Sep 22, 2018 - The Globe and Mail (Canada)

Sometimes the best inspiration can be found right in your own backyard or, in Aldo's case, back alley. When designing its new concept store at 349 Queen St. W. in Toronto, the Montreal-based shoe brand took inspiration from the area's colourful laneways, which gained national recognition as the backdrop to Rick Mercer's CBC rants and have since become a well-Instagrammed tourist attraction. Known as Aldo Alley, the renovated store offers a fun, casual environment for shoppers to interact with la...