Recasting Traditional TV's Role in the Age of Online and Mobile Entertainment
From the live black-and-white broadcast of Neil Armstrong's first step on the Moon to the World Cup Final in ultra-high definition, television has stood the test of time often co-opting inventions that threatened disruption such as VHS, cable networks and the Internet.
Yet despite its enduring dominance television's viability is at a critical juncture due to the rise of Over-the-Top (OTT) video platforms, which stream content directly to audiences via the public Internet.
Last year, OTT streaming services such as Netflix and Amazon Prime overtook pay TV subscriptions in the U.K. for the first time, with average daily broadcast TV viewership continuing its decline, down 38 minutes since 2012. Additionally, OTT's unabated growth saw its revenue total $13 billion in 2018 in APAC and is projected to more than double to $32 billion by 2024, increasing $4 billion in 2019 al...