Rape Accusation Against Neymar Captivates News Media and Spooks His Sponsors
There are few athletes in the world who are as appealing to sponsors as the Brazilian soccer star Neymar. So many brands have attached themselves to the striker, in fact, that it takes more than a minute for a ticker on his official website to scroll through them all.
There is a carmaker, a sporting goods manufacturer, a toy company and even a Chinese beer brand. Since Neymar burst onto the global scene as a teenage sensation, he has been a moneymaking powerhouse.
But a rape allegati...