Quibi and NBC News partner to target millennials with daily mobile news bulletins

Jul 16, 2019 - The Drum

NBC News is chasing after the millennial market with a partnership with fledgling OTT service Quibi to bring two original daily news shows to viewers by April 2020.

The news bulletins, titled Daily Essentials, will stream each morning and evening seven days a week exclusively on the Quibi mobile platform.

Each bulletin will bring people up to speed with the world in just six minutes of material curated and produced by NBC News complete with its own hosts, dedicated correspondents a...