PROSPECTS : Customers are catching on and listening to talks
If you've turned a deaf ear to podcasts, you can be missing a big opportunity to reach your target audience.
By 2023 about 106 million U.S. consumers older than 12 will listen to podcasts each month, Business Insider Intelligence predicts. Other researchers estimate 73 million are already monthly podcast listeners.
"Listenership is growing, and we expect it to continue to do so," said Dan McCarthy, a senior editor for Business Insider Intelligence in Manhattan.