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Progressive goes with 'upstart' in Mayfield; QB's improvisational skills help him join company's 'marketing machine,' and Browns are getting in on action

Sep 09, 2019 - Crain's Cleveland Business

Jeff Charney - stationed inside a high-end RV in a parking lot located on one of Progressive Corp.'s sprawling campuses in Mayfield Village - eagerly shows a reporter clips of the nine characters who star in the insurance giant's marketing spots.

"We run a network," said Charney, who has been Progressive's chief marketing officer since 2010.

At one point, after saying how "authentic" and "real" Cleveland Browns quarterback Baker Mayfield is, Charney's laptop freezes.

Following ...