P&O Ferries brace for Brexit with business as usual reassurances

Jan 16, 2020 - The Drum

P&O Ferries is countering fears that Britain will be left all at sea following Brexit by mounting a public information campaign designed to calm passenger fears.

Running across the national press, out-of-home and social until 'Brexit day' on 31 January, the campaign is designed to assuage nervous passengers with images of serene blue skies and sedate waters accompanied by messaging designed to reinforce the message that the ferry company will continue to connect Britain to the continent.

Devised by Publicis Poke, the advert includes messages such as ‘No-one leaves without a deal’, ‘Go make your own European Unions’ and ‘Out of Europe, into Europe. We do it every d...