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P&G plans 'unexpected' Super Bowl ad geared toward women

Jan 17, 2019 - Cincinnati Business Courier

Procter & Gamble Co. plans to run an Olay skincare commercial geared toward women during the Super Bowl on Feb. 3, marking the first time the brand will be advertised during a telecast of the championship football game.

The Cincinnati-based maker of consumer goods such as Olay Regenerist Whip face moisturizer (NYSE: PG) hasn't disclosed the content of the ad, but it reportedly will be focused on a "totally unexpected angle" and feature a woman as the lead character. 

The ad is to ai...