Pet parents are spending like actual parents online

Apr 28, 2017 - Mashable

If you're a proud pup parent, you're not buying any old pet food. You're buying the special stuff from a place you trust. 

That's the dynamic that undergirds the $70 billion pet industry — and has helped ecommerce companies flourish despite big box competitors and the ever-present Amazon.

It also led to the biggest deal in e-commerce history when PetSmart announced its recent $3.4 billion acquisition of, a deal that surprised plenty who didn't think of our furry friends ...