People Pattern Launches to Convert Public Data Into Audience Insight: Audience Insights platform uses advanced data science techniques to connect unstructured data (posts, tweets, commentary, reviews) with marketing personas and segments

People Pattern today launched its Audience Insights platform, accompanied by a full set of APIs and services, that converts public, unstructured data into meaningful audience insights. With People Pattern, brands can accurately predict and segment audiences using public data and any demographic and psychographic classifiers they choose, helping them gain an edge in the race to win, retain and serve customers.

"Brands have amassed vast social audiences, but know extraordinarily little about...