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PayPal adds Honey to sweeten mobile apps

Nov 27, 2019 - SNL Financial

The $4 billion deal for the online shopping service Honey marks a "new breed" of acquisition for PayPal, one that allows it to engage with users when they first start searching for an item to buy online instead of just at checkout, one analyst said.

PayPal Holdings Inc.'s largest-ever deal marks its entry into the front-end of the shopping experience.

The payments giant agreed to acquire shopping and rewards platform Honey Science Corp. for $4 billion in cash in the fourth-largest fi...