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Patanjali urban sales shrink, rural growth down to a third

Aug 06, 2019 - The Economic Times

MUMBAI: Patanjali Ayurved's sales in volume terms have shrunk in cities, while growth reduced to a third in villages even as the overall market for natural products continues to grow, a new study has found.The Baba Ramdev-led firm's urban volume sales declined 2.7% during the 12 months ended April 2019, while its rural sales grew 15.7%, according to Kantar Worldpanel (formerly IMRB), a global consumer research firm owned by communications and advertising giant WPP. The overall natural products m...