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ownerIQ and Amobee Partner, Allowing Direct Access to Second Party Retailer and Brand Audiences

Jun 06, 2018 - Business Wire

ownerIQ, a leader in second-party data, today announced the ability to integrate with demand side platform (DSP) partners, with Amobee-a leading global digital marketing technology company serving brands and agencies-becoming the first DSP to directly integrate, allowing customer access to ownerIQ's unmodeled retail and brand-specific second-party data.

Prior to this advancement, direct access to audiences from retailers and brands could only be done through ownerIQ's platform, CoEx. Amobe...