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Overwatch League(TM) Announces Multi-Year Deal with Kellogg® Cheez-It® and Pringles®

Aug 29, 2019 - Business Wire

The Overwatch League(TM) today announced an exclusive deal with Kellogg Company, which will include co-marketing initiatives with Cheez-It® and Pringles® products. Kicking off during the playoffs in the U.S., Cheez-It Grooves and Pringles Wavy brands will also be the presenting sponsor of the halftime show and highlights segments during the 2019 Grand Finals. The 2019 deal will include a one-day sampling of Cheez-It and Pringles products, and a viewing of the Overwatch League 2019 Grand Finals...