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Outdoor Advertising Association: Interviews Confirm Marketers Value Out of Home Advertising to Create Buzz, Boost Media Plans

May 21, 2019 - Targeted News Service

The Outdoor Advertising Association of America issued the following news release:

Marketing executives express positive feelings about out of home advertising (OOH) in terms of its relevance and impact, according to a new analysis of marketer attitudes and perceptions. The study pinpoints why advertisers have embraced advances in OOH and how the industry can continue to enhance industry solutions.

The National Advertiser Attitudes, Perceptions, and Intentions Research Study is based ...