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Orion Pictures Partners with McKinney LA and Convrg To Launch 'Chucky' Chatbot Exclusively on Reddit, Creating The Platform's Most Engaging Ad Of All Time

Jun 28, 2019 - PR Newswire
Partnership Announcement

PR Newswire

LOS ANGELES, June 28, 2019 /PRNewswire-PRWeb/ -- Orion Pictures announces the launch of aReddit chatbotaimed to drum up excitement for the recent horror film release, Child's Play.

Developed in partnership with Reddit, McKinney LA, and Convrg, the Chucky chatbot- u/ChuckyBot-challenges the traditional digital advertising format with an immersive experience designed to create buzz, capture attention and build the Child's Play community on Reddit through direct engagement w...