OPINION : Social media have upended the beauty industry
Creative director of George&Co.
in Toronto, former editor-in-chief of Chatelaine
In March, Glossier, a millennial-focused beauty brand that began as a blog, achieved unicorn status, becoming the latest privately held company to attain a valuation of US$1-billion.
"You have now entered a peoplepowered beauty ecosystem," the company's homepage announces. "Beauty isn't made in a boardroom - it happens when the individual is celebrated."
The line is a philosophical throw-down...