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OPINION : Social media have upended the beauty industry

Jun 14, 2019 - The Globe and Mail (Canada)

Creative director of George&Co.

in Toronto, former editor-in-chief of Chatelaine

In March, Glossier, a millennial-focused beauty brand that began as a blog, achieved unicorn status, becoming the latest privately held company to attain a valuation of US$1-billion.

"You have now entered a peoplepowered beauty ecosystem," the company's homepage announces. "Beauty isn't made in a boardroom - it happens when the individual is celebrated."

The line is a philosophical throw-down...