On Black Friday, you’ll be able to watch the entire ‘Lego Movie’ in a YouTube ad

Nov 20, 2018 - TechCrunch

On Black Friday, YouTube says it’s teaming up with Warner Bros. Pictures to allow viewers to watch “The Lego Movie” for free as part of a promotion for the upcoming sequel.

YouTube recently (and quietly) began making certain movies like “Rocky,” “The Terminator” and “Legally Blonde” available for free, with advertising. This campaign is an interesting twist on that model, where the movie viewing experience isn’t just subsidized by ads — it is, ...