Nike invest in eSports gamers in South Korea to allow them to just do it

Jan 16, 2020 - The Drum

Nike will be sponsoring teams and players in the T1 Entertainment & Sports organization including the League of Legends team and the gamer known as Faker (Lee Sang-hyeok).

T1 Entertainment & Sports is a global eSports joint venture that owns and operates T1 League of Legends (LoL) Champions Korea (LCK) team, along with teams in competitive gaming segments that include Fortnite, Dota 2, PUBG, Super Smash Bros., Hearthstone, Apex Legends and Overwatch.

The T1 LoL LCK team, previously k...