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News From the Advertising Industry

Jan 07, 2013 - The New York Times - Biographical Materials

¶Barkley, Kansas City, Mo., won two creative assignments with combined annual spending estimated at more than $130 million. Barkley was selected as the creative agency of record for International Dairy Queen, Minneapolis, part of Berkshire Hathaway, succeeding Grey New York, part of the Grey division of the Grey Group, which is owned by WPP. Dairy Queen spends about $80 million a year on advertising. Barkley was also named agency of record for Big Lots, Columbus, Ohio, the closeout retailer, wh...