New study calls on the travel industry to adopt 'lean' thinking if it wants to deliver true customer value: Written by innovation forecaster James Woudhuysen, the study examines the principles and origins of lean and shows how they can be applied to IT and operations within the travel industry

 A new study launched today urges travel businesses to adopt and apply the principles of 'lean' thinking across IT and operations, in order to create an industry that can better detect, understand and respond to customers' increasingly complex and changing needs.

'Cleared for take-off', written by innovation forecaster James Woudhuysen, and commissioned by Amadeus, argues that only by embracing lean thinking in IT, and removing those activities that do not create value for the customer, c...