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New Study by Tealium Reveals the Customer Data Platform Landscape is Changing, and Organizations are Struggling to Navigate It

Jan 16, 2020 - ICT Monitor Worldwide

(PRWeb) - With the Customer Data Platform (CDP) space becoming more crowded than ever, theres enormous confusion around what a CDP should do - as well as which CDP is right for each specific business or organization. Tealium, the market leader in the customer data platform industry, today released the "Tealium State of the CDP Report 2020 which details the enormous extent of this uncertainty and captures the real-life experience of organizations using CDPs.

Its increasingly clear that succ...