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New Forrester Study Finds Data Transparency to be The Next Issue to Solve for Ad:tech Industry

Nov 13, 2017 - PR Newswire

 ownerIQ, the leading second-party data solution powering the largest transparent data economy for retailers and brands, today released a new research study conducted by Forrester Consulting and commissioned by ownerIQ in partnership with Universal McCann. The Data Transparency thought leadership paper (TLP) focuses on the growing importance of data strategies and transparency for digital marketing and advertising campaigns. According to the study, 67 percent of marketers feel that the advertis...